Mommy and LifeStyle blog By: EINz

Thursday, February 27, 2020

Mobile Engagement Tips for Business Owners

"Be the business that truly gets your customers."

Can we all agree that how you take care of  your customers is what makes or breaks the business? Authentically engaging with customers is what successful business owners do to maintain a connection.

Taking advantage of today's technology gives a huge boost for business owners to engage and build a strong connection. Whether thru email, direct message on twitter, Facebook message, or SMS that provides a personal approach  can effectively build an emotional connection.

As a consumer, receiving a brief message from the brand itself makes us feel valued and somehow creates an instant connection. What more if it includes a personal touch that makes a more meaningful engagement that strategically provide a useful information and convenience?

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The use of messaging platform is one effective way to stay ahead of  what technology has to offer  and not behind it. This includes making sure that your customers are well taken care of and you can timely respond to what they need.

"By sending intelligent, customizable messages, you can tell your story in a way that resonates with your audiences. And with a full suite of support functions, you can track, automate, and better understand your mobile marketing and engagement efforts.

Here's the top things to consider when creating a genuine and valuable connection:
  1. Ask not how you can sell but how you can help.  
  2. Offer customers value in exchange for their attention (discounts, freebies...?). 
  3. Involve customers on deeper level of connection by asking opinion and brand recommendations.
  4. Stay relevant. Get the right information on needs, wants, and expectations to came up with exciting offer.
  5.  Be highly responsive.
A positive overall customer experience increases  loyalty and will eventually make them help spread the word to their social circles. The success on customer engagement depends on how sincere and heart-felt connection was shown. Afterall, creating a genuine friendship is possible! More so if both share the same passion and interest, making it mutually beneficial for a more sustained relationship.

Truly as they say, "When you connect to the world, the opportunities are infinite." 

With the right business tool, targeted audience can easily turn into loyal customers if only businesses can continuously provide relevant communication. However, staying relevant and sending personalized content can also be a real challenge. Good thing there are  messaging platform that offers assistance  for effective communication strategy.

These messages are globally delivered via:

  • Text Messaging (SMS)
  • Push Notification
  • Mobile wallet
  • Apps
  • Voice calling
  • Live chat
  • Rich Communication Services (RCS)
  • Facebook Messenger
Effective communication strategy suggest sending the right message to the right person at the right time. Understanding customers buying behavior and preferences adds a big factor to help out in starting a strong connection. So whether you seek out a professional help or not, always find ways to utilize the use of social media to connect and advertise. 

Be known as a brand that  creates a useful, easy interaction whenever and wherever. When it comes to customer's needs, always dig deep and dive deep. This helps create a lasting engagement that are more likely leads to the next step-- to learn more or purchase.

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